Why are Aluminium Billets Homogenized?

Why are Aluminium Billets Homogenized?
Why are Aluminum Billets Homogenized?
Abstract:
Homogenizing Aluminum billets is a vital heat treatment process that ensures uniformity in microstructure, improves mechanical properties, and optimizes extrusion efficiency. By controlling temperature, alloy composition, and grain structure, homogenization enhances Aluminum billets’ performance, making them more suitable for downstream applications.
Technical Explanation
Homogenizing Aluminum billets involves a three-step heat treatment process: heating, soaking, and cooling.
- Heating: The billets are heated to a temperature close to their solidus point, based on the alloy composition, to prepare for further treatment.
- Soaking: At the desired temperature, billets are maintained for a set duration. This allows alloying elements to dissolve into a solid solution and transforms brittle phases into spherical forms, improving plastic deformation capabilities.
- Cooling: Controlled cooling ensures that precipitates are evenly dispersed, optimizing precipitation hardening. The cooling rate significantly impacts the billet’s final mechanical properties.
Microstructure Before and After Homogenization:
- Before Homogenization: Coarse, irregular grains with distinct micro-segregation and visible intermetallic phases.
- After Homogenization: Uniform, finer grains with evenly distributed alloying elements and reduced brittleness, leading to enhanced strength and stability.
Impact on Billet Quality:
- Grain refinement, uniform temperature, and reduced residual stresses contribute to a more homogeneous microstructure, which improves mechanical properties and overall billet quality.
Benefits for Extrusion
Homogenization improves the extrusion process by:
- Enhancing Extrusion Efficiency: A uniform microstructure ensures smooth material flow, reducing the risk of cracking.
- Improving Mechanical Properties: Finer grains and evenly distributed elements increase strength, allowing for stronger extrusions.
- Superior Surface Finish: The controlled composition and refined grain structure ensure smoother, more consistent surfaces in extruded products.
- Better Dimensional Stability: Homogenized billets minimize extrusion speed variations, leading to consistent dimensional accuracy.
Easy example for better Understanding
Think of homogenizing Aluminum billets like making a smooth batter for a cake. If you just throw all the ingredients together without mixing them properly, you will end up with lumps and uneven texture in the batter. But when you mix everything thoroughly, you get a smooth, even batter where all the ingredients are well-blended.
Similarly, homogenizing Aluminum billets ensures that the material is evenly heated and treated, making the grains smooth and consistent. This results in Aluminum that is stronger, more stable, and easier to work with, much like how a well-mixed batter bakes into a perfectly smooth cake.
Critical minerals and India’s role in securing a low carbon global economy

Critical minerals and India’s role in securing a low carbon global economy
Access to an uninterrupted supply of critical minerals such as copper, lithium, nickel, and cobalt, and future metals like aluminium, zinc and silver, are essential to the global economy successfully embracing and transitioning to a low carbon future. Consequently, securing such deposits at home or ensuring the unhindered access to such deposits across friendly resource-rich nations is integral to the long-term energy security efforts of nations around the world.
The demand for these critical and future metals and minerals is projected to grow exponentially over the coming years as each country pursues its net-zero objectives. As McKinsey reports,
the demand for all critical metals is expected to outpace absolute historical growth in the coming decade, with the demand for copper especially leading the race. While this trend is likely to result in short-term measures like resource nationalism gaining popularity, the more sustainable and long-term answer to this dilemma perhaps lies in the ambit of greater cooperation and collaboration amongst countries that are best placed to work together to unlock and secure such resources.
According to the International Energy Agency (IEA), today’s combined market size of key energy transition minerals is set to more than double to $770 billion by 2040. Meanwhile, an analysis by Bloomberg NEF (BNEF) states that the world could require 3 billion metric tonnes of such metals and minerals between 2024 and 2050 to build out low-carbon solutions such as
electric vehicles, wind turbines and electrolysers, as well as the infrastructure to support future generations. That number rises to 6 billion tonnes to reach net-zero in 2050.
Critical minerals: supply and demand issues
So, how do we solve this supply and demand dilemma? While many see this as a challenge, I see this as a huge opportunity for all of us.
Firstly, we must urgently secure and direct further investments into the sector. The most developed economies around the world have grown to where they are today on the back of a strong and robust critical minerals and natural resources sector. Consider the US, Europe,
Russia, the Middle East or Australia. While the sector has seen several large investments in the recent past, the global mining industry will need approximately $2.1 trillion in fresh investment by 2050 to meet the net-zero demand for raw materials.
These investments will also need to be supported by progressive policy and regulatory environments that allow for easy access to land and licenses, incentivize the use of world-class
technologies that support sustainable mining practices, permit self-certification of operations, and ensure an equitable distribution of returns.
Secondly, there is a strong need to support and secure the development of robust and reliable supply chains. The world is already responding to this need with the recent establishment of the
US-led transnational Minerals Security Partnership (MSP), which strive to promote responsible growth across the critical minerals sector via a shared commitment to high environmental, social and governance (ESG) standards, sustainability, and shared prosperity. The MSP already has the support of 23 partners, including Australia, Canada, India, Japan, the UK and the EU, and has overseen the execution of multiple bilateral and multilateral partnerships that are focused on enabling access to these resources or securing them for the future. Continued collaboration in this way will put us on a stronger footing to meet demand.
Alongside this, efforts to recycle and innovate are also vital as we seek to ease strains on supply. BNEF expects output from secondary sources to become an integral part of the supply chain for energy transition metals, with the added benefit of lowering the lifecycle emissions of supply. In this global quest, India stands as a key player and a clear partner of choice.
India’s untapped critical minerals
While India is blessed with vast mineral reserves, only about 20% of India’s geological wealth has been explored to date, thereby presenting an exciting opportunity to global investors and
partner countries. To name just two critical minerals, India has approximately 163.9 million tonnes of copper reserves, and approximately 44.9 million tonnes of cobalt ore resources, both of which – if unlocked in a timely, efficient and sustainable manner – could provide a much-needed boost to global supplies. India is also already pioneering ways to ensure recycled metals are part of the value chain, as evidenced by the government’s recent mandate that all new non-ferrous products must contain 5% recycled content from the beginning of the financial year 2027-28.
Additionally, India’s Ministry of Mines announced earlier this year that it plans to earmark about half of its planned domestic exploration projects to critical minerals such as graphite, molybdenum, nickel, cobalt, lithium and potash. Another important initiative is the National Critical Minerals Mission launched in 2024 which is aimed at reinforcing India’s critical mineral value chain across all stages – from exploration and mining to beneficiation, processing, and recycling of end-of-life products. This initiative is designed to ensure self-sufficiency in fulfilling the industrial demands for critical minerals.
These measures, as well as India’s stable government, progressive policies around the sector and in welcoming foreign direct investment in general, rapidly developing infrastructure, growing middle class, robust manufacturing ecosystems, and wealth of talent, position the country as a significant destination and partner to global players and countries seeking to explore or secure their critical mineral supply chains. As the world’s largest democracy and soon to be third largest economy, India has multiple reasons to seize the opportunity to help shape the future of the low carbon economy. As the world turns to India and India turns to the world, shouldn’t you?
Utkarsh Odisha – Make in Odisha Conclave 2025

Utkarsh Odisha – Make in Odisha Conclave 2025
The Utkarsh Odisha – Make in Odisha Conclave 2025 is the premier investment forum in East India, designed to drive economic growth and elevate Odisha as a globally competitive investment destination. The conclave aims to attract both domestic and international investments across a diverse range of sectors, positioning Odisha as the industrial powerhouse of Eastern India. Taking place in Bhubaneswar on 28th and 29th January 2025, this landmark event will serve as a dynamic platform to highlight Odisha’s industrial strengths, unparalleled strategic advantages, and vast growth opportunities for investors from across the globe. The Make in Odisha Conclave 2025 will feature a meticulously curated two-day agenda with high-level plenary sessions, sectoral discussions, and thought leadership exchanges. It will offer key networking opportunities, fostering collaboration between global industry leaders, policy makers, and investors.
Join us at the Utkarsh Odisha – Make in Odisha Conclave 2025 to explore the boundless opportunities for investment and growth. Be a part of Odisha’s transformation into a global industrial hub, driving progress, innovation, and sustainable development in the region.
The schedule of the event is :
Be a part of the future of Odisha—where opportunity meets ambition.
Aluminium: The Driving Force behind EVs (Electric Vehicles)

Aluminium: The Driving Force behind EVs (Electric Vehicles)
Sustainability has moved from being a mere buzzword to one that has tangible implications for a business. Yet its true worth continues to remain largely unexplored. This is often due to the upfront costs often involved in moving to more sustainable processes, which overshadows the prospect of future gains. Despite an increased awareness of the need for sustainability and the ubiquitous status it has acquired over the years, a sustainability-first approach is often left wanting of the support it truly deserves. However, at Vedanta Aluminium, our commitment to sustainability is woven into our organizational DNA, right from the mantra of ‘Transforming for Good’ to ensuring responsible business practices in aluminium manufacturing.
In an era where sustainability is increasingly paramount, aluminium shines as a beacon of ensuring environmental stewardship. Monikers such as ‘the green metal’ and ‘the metal of the future’ underscore the central role played by the metal in ensuring a greener planet. With its light weight, durability, corrosion-resistance, infinite recyclability, aluminium has become indispensable for the future and is extensively utilized across several industries. Today, a staggering 75% of all aluminium ever produced remains in use, a testament to its enduring value. It has also emerged as a highly versatile metal, with applications extending to innumerable sectors ranging from construction, packaging, electrical systems, and many more.
For example, aluminium is the ‘MVP’ (Most Valuable Player) of the transportation sector, leveraging its lightweight nature to enhance fuel efficiency and reduce CO2 emissions. The transition from gas engines to the quiet efficiency of EVs (electric vehicles) is reshaping our roads, driven by diverse factors like policy support, consumer preferences, and climate concerns. Nearly one in five cars sold in 2023 was an EV, as per the IEA Global EV Outlook 2024. EVs come with zero tailpipe emissions, which appeal to eco-conscious individuals amidst the growing consequences of climate change.
Advancements in battery technology, tax incentives and subsidies, in addition to the prospect of long-term savings, make EVs an appealing option, potentially revolutionizing transport and mobility. Aluminium is extensively used in EVs for battery pack enclosures, body construction and charging infrastructure, contributing significantly to sustainability and energy efficiency. From optimising thermal efficiency to minimising charging time and enhancing durability, aluminium is pivotal in the smooth functioning of EVs. Aluminium’s excellent heat conductivity efficiently dissipates heat from components like battery and power electronics optimising performance and lifespan. This not only enhances energy efficiency but also significantly contributes to reduced charging times. The lightweight metal reduces the weight thereby improving vehicular control and responsiveness increasing the safety quotient of the vehicle. A study by the Aluminium Association reports that a 10% reduction in weight through increased usage of aluminium can boost EVs performance by 6%.
Vedanta is committed to ensuring sustainability throughout the aluminium value chain from mining to recycling, thereby promoting a circular economy. Nevertheless, there are challenges to overcome to harness aluminium’s full potential, which includes a consistent and reliable supply for downstream industries. Vedanta ensures a steady supply of high-quality raw materials, efficient processing and distribution networks while minimising the environmental impact of extraction and production and simultaneously evaluating human rights protection. As the wheels of progress turn towards a greener future, we at Vedanta Aluminium are revving-up to accelerate the future of mobility – one that is sustainable and safe.
Building ‘Green’

Building ‘Green’
In the ever-evolving landscape of construction, the adoption of sustainable processes and materials for creating structures has reshaped the industry. Driven by the goal of reducing human impact on the environment, architects and builders globally have increasingly embraced the Green Building revolution, focusing on creating energy-efficient and sustainable structures. Aluminium has been an integral component of this transformation, revolutionizing modern architecture with its sleek lines and myriad properties. Be it towering skyscrapers to small homes, aluminium is the material of choice owing to its light weight, durability, and recyclability.
Aluminium’s remarkable durability, which has a potential service life of over 80 years, enables it to withstand the rigors of extreme temperatures. Aluminium not only lightens the load borne by entire structures but also simplifies the process of achieving shape and form, granting architects the freedom to bring their visionary designs to life. For example, aluminium plates can offer the same stiffness as steel at half the weight, which significantly reduces foundational requirements and construction costs.
In the realm of construction innovation, aluminium formwork technology (known as Mivan technology) has emerged as a total game-changer. This system replaces traditional shuttering techniques in construction, allowing concrete structures to be erected faster, with greater precision, and less waste. Its robust yet lightweight panels not only halves the turnaround time for projects but are also reusable, slashing costs and environmental impact.
The architectural prowess of aluminium continues to shine in the design of towering skyscrapers, characterized by their floor-to-floor glass walls or glazed panes within aluminium frames. The metal significantly enhances the energy efficiency of any building by minimizing heat transfer and curtailing glare, thereby optimizing interior climate control. Integrating solar panels within these facades substantially reduces greenhouse gas emissions, thus lowering the environmental footprint of the building. Buildings certified under LEED (Leadership in Energy and Environmental Design) often recognize aluminium as a key sustainable material, underscoring its growing prominence in eco-friendly construction practices.
Aluminium is also increasingly valued in seismic retrofitting, particularly in regions vulnerable to earthquakes. Its unique combination of strength and lightness makes it an optimal choice for reinforcing existing structures. Buildings can be made more resilient to seismic activity without excessively increasing their structural load, ensuring safety without compromising the integrity of the original architecture. This allows for the effective renovation of older buildings, enhancing their ability to withstand earthquakes with minimal alteration to their structural or heritage aesthetics.
Presently commanding a significant chunk of the construction materials market, aluminium’s prominence in building and construction is undeniable. Its role is amplified by initiatives like India’s Smart City projects, which are further propelling its adoption. Aluminium is sculpting the sustainable cities of tomorrow by perfectly merging functionality with environmental responsibility.
Waste to Wealth: Vedanta Aluminium’s Contribution to India’s Mission for Critical Minerals

Waste to Wealth: Vedanta Aluminium’s Contribution to India’s Mission for Critical Minerals
India’s quest for economic growth and clean energy has put a spotlight on securing vital raw materials crucial for various technologies. Picture this: from solar panels to electric cars, these materials are the unsung heroes driving our modern world. To tackle this challenge head-on, the Ministry of Mines, Government of India, initiated auctions for 20 blocks of key minerals in November 2023, followed by 18 more in February 2024. These auctions cover a gamut of thirty minerals which are declared as Critical Minerals, which include nickel, cobalt, copper, graphite, manganese and lithium – minerals pivotal for India’s green energy transition. Also included in this list of critical minerals are few Rare Earth minerals notably scandium, neodymium etc.
Amidst this push, Vedanta Aluminium’s Research & Development (R&D) team’s initiative to recover graphite from used electrodes of our aluminium smelting units, and rare earth oxides from bauxite residues may really stand out to contribute to our nation’s quest of sourcing high quality graphite and rare earth minerals like scandium. Through our innovative R & D project, we are working towards extracting high-purity graphite powder (>99% purity) from Spent Pot Lining (SPL) and Shot Blast Dust – two waste products generated in the making of aluminium metal from alumina powder. This solution aligns with Vedanta Aluminium’s ESG (Environmental, Social, and Governance) principles and can contribute significantly to the circular economy agenda promoted by it.
The recovered graphite demonstrated highly promising results in electrical conductivity and its structural properties are suitable for applications in energy storage devices. The atomic structure of this recovered graphite is observed to be extremely useful for a process called Lithiation and De-lithiation and makes it suitable for the manufacturing lithium-ion batteries – which are vital for everything from smartphones to electric cars. This disruptive development and evaluation of subsequent application was developed in collaboration with the Institute of Minerals and Materials Technology (IMMT), a reputed CSIR Laboratory in Bhubaneswar. Closer home, this graphite can be used in the production of electrodes for aluminium production at our mega aluminium plants and can also fulfil the need for our country’s critical need for graphite.
Graphite’s importance cannot be overstated. With over 70% of India’s graphite being imported due to low-quality domestic reserves, the stakes are high. In FY23 alone, India spent $167 million on graphite imports, a 34% jump from the previous year. And with the demand for electric vehicles and renewable energy storage soaring, graphite’s role in lithium-ion batteries is indispensable. Vedanta Aluminium’s technology promises to reduce this import reliance significantly.
But Vedanta Aluminium isn’t stopping there. Their collaboration with other aluminium giants, eminent CSIR Laboratories, JNARDDC and backed by Niti Aayog, to extract Rare Earth Oxides from bauxite residue is expected to be another game-changer. These oxides notably scandium is crucial for creating cutting-edge aluminium alloys for sectors like defence, aerospace, maritime, and automotive, where India currently lacks primary sources of the minerals. By harnessing these secondary resources, Vedanta Aluminium is pushing innovation while propelling India towards self-sufficiency. As the Government of India emphasizes the strategic importance of Critical Minerals in realizing the vision of an Atmanirbhar Bharat (self-reliant India) and accelerating decarbonization efforts, it becomes imperative to chart a clear roadmap with identified stakeholders. Vedanta Aluminium’s trailblazing efforts in R&D exemplify a proactive approach towards reducing import dependence, fostering innovation, and bolstering India’s position in the global economic landscape.
Vedanta Aluminium Achieves 1.3 million Giga Joules Energy Savings with Trailblazing Sustainability Initiatives

Vedanta Aluminium Achieves 1.3 million Giga Joules Energy Savings with Trailblazing Sustainability Initiatives
Marking Energy Conservation Week, initiated by the Bureau of Energy Efficiency (BEE), Vedanta Aluminium, India’s largest producer of aluminium, announced achieving an impressive 1.3 million Giga Joules (GJ) of energy savings through innovative measures aimed at enhancing energy efficiency and reducing greenhouse gas (GHG) emissions. The company achieved a remarkable 10.16% reduction in GHG intensity against the 2021 baseline, positioning it as a frontrunner in the global effort to reduce carbon emissions. Further driving its sustainability agenda, the company announced sourcing 1.3 GW of renewable energy, marking a major step towards a cleaner, more sustainable operations.
Vedanta Aluminium has implemented several key initiatives to enhance sustainability and operational efficiency in its potlines, where molten aluminium is produced from alumina through electrolysis. These initiatives include installing graphitized cathode enhancements to reduce current consumption, lower GHG emissions, and improve operational efficiency. The company has also deployed indigenously-developed Vedanta pot controllers that reduces energy use by 200–250 kWh per tonne of aluminium. Moreover, the company has reduced specific coal consumption in its power plants to cut GHG emissions and enhance power efficiency. By optimizing smelting processes to promote energy-efficient operations, Vedanta Aluminium is promoting sustainable industrial practices as part of its broader sustainability goals.
Commenting on these activities, Sunil Gupta, Chief Operating Officer, Vedanta Aluminium, said, “At Vedanta Aluminium, energy management is central to our net-zero journey. Innovations like the patented ‘Vedanta Lining Design’ for smelting pots and expanding renewable energy adoption, we are enhancing our efficiency and lowering carbon emissions. Ranking 1st in the S&P Global Sustainability Assessment for the year 2023 reflects our belief that industrial progress must go hand-in-hand with environmental responsibility. Energy Conservation Week reaffirms our resolve to pioneer sustainable practices for a greener future.”
At its refinery operations in Lanjigarh, Odisha, boilers were replaced with advanced graphitized pots to enhance energy conservation. At its smelter operations in Jharsuguda, Odisha, the company successfully reduced cathode voltage drop and implemented Voltage Drop (VLD) measures in pots, improving both performance and energy efficiency. Similarly, at its BALCO smelter in Korba, Chhattisgarh, cathode relining and graphitization initiatives were executed, significantly boosting energy efficiency across the facility.
Moreover, to sensitise employees, Vedanta Aluminium has implemented a comprehensive energy efficiency training initiative across its operations. By engaging its extensive employee base through various awareness initiatives, the company seeks to optimize energy use, while adhering to international standards such as ISO 50001 for Energy Management.
Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.37 million tonnes in FY24. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 1st in the S&P Global Corporate Sustainability Assessment 2023 world rankings for the aluminium industry. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.
About Vedanta Limited:
Vedanta Limited, a subsidiary of Vedanta Resources Limited, is one of the world’s leading Oil & Gas and Metals company with significant operations in Oil & Gas, Zinc, Lead, Silver, Copper, Iron Ore, Steel, and Aluminium & Power across India, South Africa and Namibia. For two decades, Vedanta has been contributing significantly to nation building. Governance and sustainable development are at the core of Vedanta’s strategy, with a strong focus on health, safety, and environment. Vedanta has put in place a comprehensive framework to be the ESG leader in the natural resources sector. Vedanta is committed to reducing carbon emissions to zero by 2050 or sooner and has pledged $5 billion over the next 10 years to accelerate the transition to net zero operations. Giving back is in the DNA of Vedanta, which is focused on enhancing the lives of local communities. The company’s flagship social impact program, Nand Ghars, have been set up as model anganwadis focused on eradicating child malnutrition, providing education, healthcare, and empowering women with skill development. Under the aegis of the Anil Agarwal Foundation, the umbrella entity for Vedanta’s social initiatives, the Vedanta group has pledged Rs 5000 crore over the next five years on social impact programmes with a thrust on nutrition, women & child development, healthcare, animal welfare, and grass-root level sports. Vedanta and the group companies have been featured in Dow Jones Sustainability Index, and was conferred Frost & Sullivan Sustainability Awards 2020, Golden Peacock Award for excellence in Corporate Governance 2022 and certified as a Great Place to Work 2022. Vedanta Limited is listed on the Bombay Stock Exchange and the National Stock Exchange.
For more information, please visit www.vedantalimited.com
About Vedanta Aluminium Business:
Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.37 million tonnes in FY24. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 1st in the S&P Global Corporate Sustainability Assessment 2023 world rankings for the aluminium industry, a reflection of its leading sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.
For more information, please log on to www.vedantaaluminium.com
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Disclaimer:
This press release contains “forward-looking statements” – that is, statements related to future, not past, events. In this context, forward-looking statements often address our expected future business and financial performance, and often contain words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “should” or “will.” Forward-looking statements by their nature address matters that are, to different degrees, uncertain. For us, uncertainties arise from the behaviour of financial and metals markets including the London Metal Exchange, fluctuations in interest and or exchange rates and metal prices; from future integration of acquired businesses; and from numerous other matters of national, regional, and global scale, including those of a political, economic, business, competitive or regulatory nature. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.
Vedanta Aluminium’s Metal Bazaar Sees 35% Increase in SME Users Amidst Growing Digital Buying Trends

Vedanta Aluminium’s Metal Bazaar Sees 35% Increase in SME Users Amidst Growing Digital Buying Trends
Vedanta Aluminium, India’s largest producer of aluminium, announces that its e-commerce platform, Metal Bazaar, is making significant strides in transforming the buying behavior of small and medium enterprises (SMEs). In just six months since its launch, SME users have increased by 35%, and active users have surged by 240%.
With no purchase limits or caps, Metal Bazaar provides businesses with direct access to aluminium in the quantities they need, eliminating third-party intermediaries, which is particularly helpful for small and medium enterprises (SMEs). This streamlined, one-stop solution is enabling smaller businesses to focus on growth rather than procurement complexities. This impressive growth underscores a broader trend among Indian businesses towards adopting efficient, transparent, and digital procurement solutions.
Recently, the platform successfully launched a WhatsApp chatbot for customers. This user-friendly chatbot lets customers quickly and easily access essential information such as free balance, dispatch details, etc.
The platform aligns with the evolving needs of Digital India by providing seamless access to high-quality aluminium products. Its intuitive interface and innovative features have particularly addressed the procurement challenges faced by SMEs. By streamlining processes such as instant orders, price locking, and real-time shipment tracking, Vedanta Metal Bazaar is transforming traditional sourcing methods and enabling businesses to focus on growth.
The platform’s success is evidenced by the 100% adoption of key features like price booking (LME hedging), ledger (financial reports), and dispatch visibility (live shipment tracking and documentation). This widespread uptake demonstrates the strong demand among Indian aluminium consumers for digital solutions that simplify complex, traditional processes. Since January 2024, Vedanta Metal Bazaar has generated more than 150 leads, including 45 for exports.
Speaking about the remarkable performance of the platform, Sunil Gupta, Chief Operating Officer (COO), Vedanta Aluminium, said, “Vedanta Metal Bazaar is not just a platform; it’s a revolution in how aluminium procurement is approached. Our solution simplifies the procurement journey and adds significant value to our customers. The strong adoption we’re seeing is a testament to the platform’s alignment with the evolving needs of businesses of all sizes in India, and we remain committed to enhancing it to serve our customers even better.”
Vedanta Metal Bazaar has achieved unmatched customer satisfaction, with ratings reaching more than 4.3 on a scale of 1-5. This success is driven by the platform’s unique AI-enabled features which offer real-time monitoring, full transparency and control. The platform also boasts near-100% adoption of key modules like price booking for market protection, ledger for real-time financial access, and dispatch visibility for live order tracking. These enhancements are not only elevating customer experience but also improving operational efficiencies, reducing the sales team’s daily working hours to less than half, and allowing them to focus on other strategic priorities.
Vedanta Metal Bazaar offers a host of advanced features, including:
- Mobile access with a user-friendly interface, pioneering in the non-ferrous metals sector.
- An innovative ‘agreement tool’ that simplifies complex negotiations.
- AI-powered spot ordering and live shipment tracking, a first in the metal industry.
- No restrictions on material purchase quantities.
- QR-based product authenticity checks and integrated feedback systems.
- A trusted panel of finance and logistics partners for smooth procurement processes.
- Streamlined workflows for all customers, from large enterprises to MSMEs.
- Easy access to Restora, India’s first low-carbon ‘green’ aluminium range.
- A single-window interface to engage with Vedanta’s quality, technical support, product application, engineering, and innovation teams.
- Opportunities for technical upskilling through the centre of excellence, featuring collaborations with research institutes, industry associations, and global experts.
Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.37 million tonnes in FY2024. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 1st in the S&P Global Corporate Sustainability Assessment 2023 world rankings for the aluminium industry, a reflection of its leading sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.
Vedanta Aluminium to offer 360-degree solutions to buyers on its Metal Bazaar platform

Vedanta Aluminium to offer 360-degree solutions to buyers on its Metal Bazaar platform
Vedanta Aluminium plans to have more app-based features on its online platform Metal Bazaar so that most of the transactions can be done on mobile phones, while it is looking to offer price risk management, its Chief Marketing Officer (CMO) Alok Ranjan has said.
“Currently, we have initiated hedging which is one of the few electronic platforms doing this. Going forward, we can extend these services to give a complete 360-degree solution bundled with financing or logistics companies,” he told businessline in an online interaction.
Alok Ranjan, Chief Marketing Officer, Vedanta Aluminium
Vedanta Metal Bazaar (VMB) is mulling to leverage its house expertise. Vedanta also works with a lot of start-ups under ‘Vedanta Spark’ where the productivity of new-age companies is improved.
Transforming buying behaviour
“So how to extend that functionality to all our customers through this platform will be something which we still need to work,” said Ranjan.
VMB has no purchase limits or caps and provides businesses with direct access to aluminium in the quantities they need. It eliminates third-party intermediaries, which is particularly helpful for SMEs.
Changing traditional sourcing
“This streamlined, one-stop solution is enabling smaller businesses to focus on growth rather than procurement complexities,” he said. Earlier, SMEs had a time-consuming procurement process, and they used to rely upon third party intermediaries. For them, VMB really saves a lot of time.
According to Vedanta, the online platform aligns with the evolving needs of Digital India by providing seamless access to quality aluminium products. It offers facilities for instant orders, price locking and real-time shipment tracking.
“Vedanta Metal Bazaar is transforming traditional sourcing methods and enabling businesses to focus on growth,” the CMO said.
Key features
The platform has key features such as price booking (LME hedging), ledger (financial reports), and dispatch visibility (live shipment tracking and documentation).
“Since January 2024, Vedanta Metal Bazaar has generated more than 150 leads, including 45 for exports,” a company statement said.
Ranjan said there has been a big shift from traditional aluminium sourcing which involves managing multiple tasks to something which is very simple. “At the click of a button with complete transparency, the entire transaction can be done,” he said.
One of the features of VMB is artificial intelligence-based price discovery integrated into the platform. “It digs into a lot of data. Depending upon the price conditions of the market and buyers’ purchase history, it develops a replicable pattern. It empowers customers to make an informed decision based on stock requirements, suitability based on current market trends and the inventory throughout the chain. It is disrupting the way aluminium was being purchased earlier,” said the Vedanta CMO.
Improving productivity, market share
Largely, the customers on VMB are Indians. However, Vedanta will look to roll out the platform on a global scale. The response so far has been “overwhelming”. “We didn’t expect the user adoption to increase so fast. At least 35-40 per cent are SMEs and they have found VMB user-friendly,” said Ranjan, adding that 97-98 per cent of Indian business is now routed through the online platform.
VMB is getting at least 500 unique users daily and at least 50 per cent of the customers return looking for new products. “We offer billets, wire rods, ingots and all kinds of alloys. VMB has helped to improve Vedanta’s overall productivity besides increasing its market share,” he said.
Though aluminium usage in India is only one-eight of global standards, its utility is increasing with the government’s push for infrastructure construction. “The need for aluminium in various forms is increasing because aluminium is a diverse metal and it is infinitely recyclable,” said the Vedanta CMO.
Metal’s 14% CAGR growth
Power transmission and distribution in there is maximum usage of the metal. “Its light weight is helping its use in electric vehicles. In electric vehicles one of the most important criteria is the range. The lighter the vehicle the more the range will be. As a rule of thumb, aluminium usage is increasing by a factor of five to six times,” he said.
The transition towards clean energy is witnessing more aluminium panels go into making solar panels, frames and modules. It is also finding its use in metro rail coaches, said Ranjan, adding that over the past 3-4 years aluminium demand has been increasing at a CAGR of 14 per cent.
Achieving a Sustainable Future: The Urgent Need for Green Metals and Decarbonization

Achieving a Sustainable Future: The Urgent Need for Green Metals and Decarbonization
As the planet reaches unprecedented climatic milestones, 2023 has now been recorded as the warmest year on Earth. The impacts of climate change are increasingly undeniable, and the urgency for decarbonization efforts by governments and corporations has never been more critical.
A recent study from Imperial College London suggests that without drastic reductions in carbon emissions, we have only a 50% chance of limiting global warming to 1.5°C by 2030. This stark reality underlines the pressing need to accelerate efforts to reduce our carbon footprint.
The Demand for Green Metals in Clean Technology
Meeting our global climate goals requires a vast supply of minerals essential for green technologies, from electric vehicles (EVs) to renewable energy. The International Energy Agency (IEA) reports that EVs, which rely on battery-heavy systems, require up to 173 kg more minerals—like nickel, zinc, and copper—than traditional gasoline cars. The boom in green technology is driving demand for critical minerals, highlighting the need to rapidly scale up mining operations.
Government policies around the world are fostering this growth in clean technology. For example, India’s “Faster Adoption and Manufacture of Hybrid and Electric Vehicles” initiative has been pivotal in encouraging EV and hybrid vehicle purchases, fueling an impressive 60% increase in global EV sales in 2022 alone. The demand for green technologies is expected to keep rising as government support and consumer demand grow.
Scaling Up for the Future: The Critical Role of Metals in Net Zero Goals
Transitioning to renewable energy and clean technology will require vast quantities of metals. The IEA projects that demand for critical metals like copper and aluminum will surge by up to 400% by 2040. To achieve net zero targets, we need 9.7 million metric tons of new copper over the next decade, and annual aluminum demand could rise to as high as 16 million metric tons by 2040.
However, current mining production cannot keep pace with projected demand. A recent report by McKinsey indicates a significant gap between future demand and available supply for key minerals, such as copper and nickel, underscoring the need to boost production to meet our climate commitments.
Navigating Regulatory Challenges
Despite the shared global goal of combating climate change, regulatory policies remain fragmented, creating supply chain challenges for critical minerals. The U.S. Inflation Reduction Act, Australia’s Critical Minerals Strategy, and the European Union’s Green Deal Industrial Plan are just a few examples of policies that illustrate the fragmented regulatory landscape. The IEA has cataloged nearly 200 policies worldwide, with over 100 enacted in the last few years, many of which include restrictions on the import and export of critical minerals.
This complex regulatory environment underscores the need for cooperative efforts among governments, mining companies, and industries to ensure a stable supply of minerals for green technologies. This collaboration is essential to achieve our climate goals while navigating a fragmented policy landscape.
India’s Commitment to Sustainable Growth
India, while home to 17% of the world’s population, contributes less than 4% of global emissions. Guided by the principle of “One Earth, One Family, One Future,” India is committed to balancing economic growth with environmental responsibility. India’s focus on energy transition and sustainable resource use highlights its leadership in tackling climate change and minimizing emissions.
Towards Sustainable Mining
To protect our planet, mining processes must undergo significant transformation. Decarbonizing the mining industry is crucial to deliver the minerals needed for a green transition without compromising on environmental, social, and governance (ESG) standards. As UN Secretary-General António Guterres emphasized, this energy transition must be “sustainable, fair, and just.”
The industry’s commitment to high environmental standards is non-negotiable, as mining companies and governments must work together to protect local communities and respect their needs. Public-private partnerships, like India’s Green Credit initiative, demonstrate innovative approaches to fostering sustainable practices in mining, from extraction to distribution.
A Call to Action for a Sustainable Transition
To secure a sustainable future, the mining industry must prioritize sustainability in delivering these essential metals, ensuring that the transition is both efficient and environmentally responsible. By working together, governments, industries, and communities can create a pathway that safeguards our planet for future generations.