On the occasion of India’s 77th Republic Day, Hindustan Zinc Limited the world’s largest integrated zinc producer and amongst the top five silver producers globally, announced the launch of ‘Zinc Moolya’, an INR Live Pricing module on its flagship metal e-commerce platform, Vedanta Metal Bazaar (VMB).

Designed to democratise access to metal pricing, ‘Zinc Moolya’ enables businesses across India, particularly MSMEs and small-volume buyers to view, book and lock transparent, real-time metal prices in Indian Rupees, aligned with global benchmarks, reflecting Hindustan Zinc’s commitment to build a more inclusive, digitally empowered and self-reliant industrial ecosystem.

Launched in 2022, Vedanta Metal Bazaar (VMB) is India’s first online metal marketplace, created to simplify and modernise metal procurement. The platform offers a seamless digital experience that allows customers to access live prices, place orders and manage end-to-end transactions with complete transparency. Trusted by thousands of businesses nationwide, VMB has emerged as a transformative force in reshaping how metals are sourced across India.

The introduction of ‘Zinc Moolya’ marks a significant enhancement to the platform’s capabilities. It provides live landed prices in INR, dynamically linked to the London Metal Exchange (LME), ensuring accurate and up-to-date price discovery. Customers can seamlessly transact through a flexible digital framework that complements existing engagement models, while offering greater agility to buyers seeking real-time pricing visibility. This empowers MSMEs and emerging enterprises to participate more actively in the metals market, enabling faster decision-making, improved competitiveness and stronger integration into domestic and global value chains.